The Korean-American skincare brand Then I Met You successfully debuted in Sephora SEAPAC. I collaborated across departments to develop robust and unified brand assets for both online and in-store campaigns. Our launch encompassed key markets including Hong Kong, Thailand, Malaysia, the Philippines, and Singapore, featuring prominent placement with gondola shelves, and an additional endcap in Singapore. I closely coordinated with a visual merchandiser to ensure the brand's aesthetic was faithfully represented in physical retail spaces. Furthermore, I spearheaded the creation of digital assets such as web banners, product detail page (PDP) images, social media stories and posts, as well as educational content disseminated across Instagram and Facebook platforms.