Then I Met You Product Launch PR Mailer

The Korean-American skincare brand Then I Met You launched a revitalizing moisturizer, Bong Bong Bounce Cream, in April. With the launch of the product I was tasked to design a mailer shipping box for the PR & Influencer Marketing Team and worked cross functionally with the team at Unicorn Graphics to create custom shipping box. The Bong Bong Bounce Creams key ingredient is the Hallabong, a native fruit of Jeju Island in South Korea. We really wanted to highlight the hallabong texture as well as the product texture to create a fun tantalizing and sensorial experience. In addition to the box I designed an insert card introducing the product. Box created a successful launch with high social engagement on Instagram and TikTok.

Next
Next

Then I Met You Sephora SEAPAC 2024 Launch